Creative Mischief Collective
Igniting Creativity with Playful Rebellion
Industry: PR, Marketing and Branding
Scope: Brand Identity, Stationery & Social Media Design
Location: Mumbai, India
About Creative Mischief Collective (CMC):
Creative Mischief Collective is an innovative agency specializing in marketing, PR, and branding. They embrace an unconventional and playful approach, offering unique solutions that challenge traditional norms. Their expertise lies in creating engaging experiences and strong, meaningful connections, making them a prime choice for clients looking for fresh, energetic, and mischievous perspectives in their marketing and branding strategies.
Challenge: The main challenge was to establish a brand identity that not only stands out but also faithfully represents the brand’s unique blend of creativity, mischief, and innovation. The goal was to create a visual language that is as dynamic and unconventional as the brand itself.
Brand Identity:
The logo was designed to be funky and modern, reflecting boldness and uniqueness. Key elements like the waveform in "Creative Mischief" suggest playfulness and an attitude of pushing boundaries. The firecracker imagery symbolizes how mischief ignites creativity. Clever alterations in the typography, like the sideways-looking eyes in the 'R', and the winking smiley face instead of the dot on the 'i', inject a sense of mischief. The '@' and '!' symbols are used to represent connectivity and excitement.
The color palette is vibrant and energetic, with each color representing different aspects of the brand's personality - pink for fearlessness in creativity, blue for trustworthiness and professionalism, yellow for optimism, and orange for a mischievous spirit.
The stationery and social media templates are designed to be more than just functional items; they are extensions of the brand's identity, combining witty lines with engaging graphics to make each interaction with the brand a memorable experience.
Stationery Design
Envelopes, Business Cards, Letterhead, Email Signature
Social Media Templates
Instagram Feed & Story Templates, Highlight Icons
“An absolute delight! Brace yourself for some heartfelt feedback. When I posted the project on Behance, I received a total of 151 applications. Out of this pool, you were the sole individual who took that extra step to personalize your message to me. Your email showed that you’re not one to stick to templates; you took those additional minutes to truly understand the client and tailor your interactions and solutions, perfectly aligning with Creative Mischief Collective’s ethos. We both knew that you were the perfect fit for our Brand Identity!
Along the way, I realised that the way you go above and beyond to care for your doggie, and the humanity and empathy you display, is exactly what we want to do with clients and brands. Working with you on our branding has been a breeze, so effortless and easy. Your commitment to deadlines, creative sense, humility, willingness to learn, and openness to see someone else’s perspective whilst still sticking to your ground is commendable. You at times call out that you’re also learning stuff along the way, and that just shows realness and rawness, and that’s exactly what the world needs today.
Once again, thank you for everything. Here’s to more adventures and creativity ahead!”