Industry: Hospitality (Restaurant)

Scope: Brand Identity, Packaging (delivery bag only), Menu Design

Location: Mumbai, India

About Gracias Granny:
Gracias Granny is a vibrant restaurant located in Mumbai, where two pandemic-induced returnees from the Western world embarked on a culinary adventure to fuse Mexican food formats with their favorite global cuisines. Their vision is to create a world where plant-based offerings are so delicious, affordable, and appealing that people won't even miss eating meat or dairy.

Challenge: As they started to grow, Gracias Granny faced the challenge of improving brand recognition and enhancing their menu readability. They sought a rebranding solution to stand out from competitors and provide a seamless customer experience.

Brand Identity Transformation:
To address the challenges, we embarked on a comprehensive rebranding journey for Gracias Granny. We started by reworking their brand identity, ensuring it resonated with their unique fusion concept while reflecting a touch of Mexican influence. The previous typeface was difficult to read, so we selected a more legible and contemporary font, making the brand name prominent and easy to recognize. The new color palette not only showcased their vegan and meat options but also stood out from competitors, capturing the vibrancy of both Mexican and Indian cuisine.