About Vybe Interior:
Vybe Interior is a home decor brand located in the United States. Mariah and Tray, the founders of Vybe Interior, aim to transform dull rooms into vibrant and personalized spaces that reflect individual personalities, impress guests, and evoke a sense of joy and tranquility. They encountered a common dilemma when decorating their own apartment in Chicago back in 2019: the choice between expensive art gallery pieces or generic, mass-produced options. This inspired them to create Vybe Interior, offering exclusive, high-quality, and affordable gallery-style canvases from local artists.

Challenge: Vybe Interior sought a rebrand to create brand recognition and stand out from competitors. They aimed to position themselves as a premium yet accessible brand in the home decor industry.

Brand Identity Transformation:
To establish brand recognition and differentiation, we rebranded Vybe Interior by focusing on their premium yet accessible positioning. We created a stand-out color palette that balanced luxury with approachability. The selected colors exuded elegance and sophistication, setting Vybe Interior apart from competitors.

We designed a simple and classy logo for Vybe Interior, with subtle customization on the letter "O" to incorporate an artistic touch. The logo represents the brand's commitment to quality craftsmanship and attention to detail while reflecting the artistic nature of their products. This minimalistic yet stylish logo reinforces Vybe Interior's premium positioning in the home decor industry.